Use African youth games to promote tourism


Lazarus Sauti

African countries should take advantage of hosting African youth games to promote domestic tourism.

Tuelo Serufho believes hosting African youth games has the potential of boosting revenue for the host country.

“Hosting African youth games has got the potential of boosting the country’s tourism sector as both athletes and spectators would require accommodation and catering services,” he said.

This means many benefits will be reaped from hosting the games of this magnitude.

For any country, hosting youth games is an incredible opportunity to give a significant boost to its sporting structures.

Organisations will benefit greatly from being exposed to the preparations for such an event, venues will be refurbished and the local economy will receive a boost.

Botswana was awarded the rights to host the 2nd African Youth Games from May 22nd to 31st 2014 and its Minister of Youth, Sports and Culture, Shaw Kgathi said the games would put his country on the world map.

Kgathi commented, “We want to give young people the opportunity to explore their talents through sports and the games will attest to that.”

He called on the private sector to seize this opportunity and assist the country to deliver a successful event.

Botswana’s Vice President Ponatshego Kedikilwe is of the view that African governments should avail resources to ensure that African youth games are organised successfully.

He also said, “Through the Africa Youth Games our hope is that if young people can learn to respect each other on the field of play, they may transmit this to the other parts of their daily lives.”

Stakeholders in sports should also take advantage of African youth games to promote other sporting codes.

More so, organisers of these games should use African Youth Games as platforms to develop infrastructures - venues that attract a lot of interest from the public.

More so, they should use these games as platforms of taking youth games to the people.

If the public learns about sporting gurus in different sporting codes, it will remove the generally held view that sport is for people who cannot do well at school.

Stakeholders in the sporting industry should use African Youth Games to promote a healthy country and taking the games to the people goes a long way in encouraging them to take part in sport, not just for a living, but for keeping fit and healthy.

ANOCA President Intendant General Lassana Palenfo says the games should also include a culture and education programme.

“The Africa Youth Games shall not only be limited to sports encounters for the young across the continent but should also include a culture and education program. The Africa youth games will be a catalyst power of sport to promote friendship, unity and peace,” said Palenfo.

The African Youth Games is an international multi-sport event for athletes aged 18 years and below drawn from 54 countries in the African continent held every four years to complement the current All-Africa Games.

 

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