Privatised Dell aims to reinvent itself


Lazarus Sauti

Dell, the world’s third biggest PC maker, revealed a reinvigorated strategy at last week’s Dell World customer conference in Austin, Texas.

The newly privatised company aims to reinvent itself.

Founder and chief executive Michael Dell said: “This privatisation has created a new sense of excitement at Dell. I feel I am part of the world’s biggest start-up.”

Dell also said, “Now, as a private company, we can accelerate our strategy and take a longer term view of innovation.”

He formally unveiled two new programmes focused on innovation, namely a Dell research division that will pursue innovation organically, with a five to 10-year focus; and a strategic innovation fund to be run by the Dell Ventures investment division, with a $300-million cheque book, in effect to buy innovation.

Also he elaborated on the importance of going private as a means of accelerating strategy: “It is about making the bold moves and having the freedom to invest in the long term and focusing 100 percent on our customers.

“We grew up as a company with big ears, listening to our customers, and we are building the business from the customer back.”

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