Internet friend or foe?


INFORMATION communication technologies (ICTs) are revolutionising the way in which societies interact, conduct their businesses, compete in the international market and set their national economic and human development agendas.

The internet, to be specific, has transformed the way companies approach the key activities of business development and public relations.

It has contributed to the rapid transformation of the world into a “global market place”.

The advent of the Internet ushered businesses and societies into an information era in which knowledge and its access are commodities as important as land, capital and labour.

Thus, the Internet has increasingly played a crucial role in most businesses’ capacities to produce, access adapt and apply information and thus, offer enormous opportunities for facilitating the transfer and acquisition of knowledge.

The Internet has provided a whole new way of communicating and exchanging information of all kinds (Caleb Garura – Columnist, The Sunday Mail, June 27 – July 3 2010). Unlike newspapers, television and radio, the Internet is not one-way. It is not even two-way. It is multiple-way.

Thus, more information is shared via the Internet. The Internet has changed the world and it is still changing the world.

You are either part of the revolution or you will have to join it reluctantly. Smart businessmen use the Internet and other social media (twitter, facebook and the bloggersphere) to talk to people (shareholders, stakeholders and/or customers) because they know the social media audience is getting bigger by the day.

What I found encouraging about the Internet is that instead of passive viewing; it is interactive and democratic (insomuch as those who have access to it). Therefore, the Internet is a valuable tool that can let us do things faster. But at the same time it can be a very big time waster.

Given that most business is now being done electronically and online, the best long-term development that can be made using the Internet is to apply it in the training and education of the new generation, rather than to transform it into an end in itself - Lazarus Sauti.   

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